Endemic sponsors, brands that create products that are used in the production or playing of esports, such as computer component manufacturers and energy drinks, are the most regular sponsors of esports.
EXAMPLES OF ENDEMIC BRANDS IN ESPORTS
STEELSERIES FaZe Clan X SteelSeries May 2018
TURTLE BEACHWE ARE ELITE Nov 2016
ESL Checkmate | ESL Play Commercial Apr 2017
AMD S1mple became AMD Ryzen™ brand ambassador Mar 2019
HyperX We're All Gamers Feb 2019
Logitech LogitechG presents Cloud9's Shroud Dec 2019
Logitech Split seconds matter Jul 2019
HP What's Next? Feb 2019
Ford Announcing Fordzilla - Ford's new esports team Aug 2019
OMEN Don't Rage Quit Nov 2016
Fortnite Korean server commercial Jan 2018
Intel Unleash Greatness ESL Aug 2014
Razer This is Esports. This is Kenny Omega. Feb 2019
ESL esports #itsbetterlive Sep 2015
SK Gaming Submarine TV Spot May 2009
Clash of Clans Legend of the Last Lava Pup Dec 2015
Rocket League Close One! May 2017
Rocket League What a Save! May 2017
EA Sports FIFA: More Than a Game Sep 2017
PLAYERUNKNOWN'S BATTLEGROUNDS Pan-demonium Dec 2018
Lenovo The Baptizer Feb 2019
ESL Katowice is esports Oct 2017
ESGN TV Commercial Dec 2013
Strafe Follow your favourite teams Mar 2017
Lenovo The Senior Game Changers Feb 2019
Rocket League Do You Rocket? Aug 2018
Epic Games Fortnite commercial Sep 2018
Riot Games Our Game Dec 2017
AT&T Cloud9 and AT&T Announcement Mar 2019
AT&T Leveling Up Mobile Gaming Nov 2018
CORSAIR DreamHack Masters Malmö 2019 Sep 2019
StarCraft II Free to Play: Legacy Nov 2017
Intel SlayerSBoxeR & Girls Generation Apr 2011
Complexity Gaming THIS IS OUR GAME May 2019
ROG NiP x ROG | GeT_RiGhT Jun 2018
SKT T1 Faker goes to LOL Temple for Training! Sep 2014
Intel Delivery for Hotshot ESL Nov 2015
Riot Games Japanese commercial Sep 2018
HyperX Commercial with Dendi & Edward Dec 2016
ESL Pro Tour Sep 2019
AGO esports promotional video Feb 2019
Intel The World is Watching Directors Cut Jan 2019
Monster PSG.LGD Coming for the Aegis - TI9 HYPE! Aug 2019
KFC KFC x Gaming Sep 2018
T-Mobile Overwatch League Multitaskers Aug 2018
ELEAGUE Talent | Locked and Loaded Jul 2016
Alienware Everything Counts Oct 2019
Alienware The Official PC & Display Partner of LOL Worlds Championship Oct 2019
Predator Part of the Game Seoul Dec 2017
Predator Pure Dominance - a Monitor for Every Champion Sep 2019
Non-endemic brands
Sponsors that offer products and services that are not directly related to the production or execution of Esports activities.
EXAMPLES OF NON-ENDEMIC BRANDS IN ESPORTS
Jack & Jones Astralis x Jack & Jones Sep 2017
Head & Shoulders: #dandruffslasthit ESforce Aug 2019
Mercedes-Benz Grow Up in eSports Jan 2018
Lion No fan, no hype Hurrah agency Sep 2019
Yota #momimagamer Oct 2019
Yota Mom, I'm a Gamer case study Jan 2019
Media Markt commercial ft. paszaBiceps Jul 2017
Citilink Cybersport academy Oct 2018
Gillette Agencia Mondiale Sep 2018
Korean Air Starlegue Season 2 Aug 2010
Kia Motors Goodbye Spring Split Apr 2019
Head & Shoulders: "#dandruffslasthit" ESforce,Aug 2019
DHL ESL One delivered by DHL ESL Aug 2018
Kia Motors The #LEC welcomes Kia Motors! Jan 2019
DHL DHLDrop with pashaBiceps ESL Jul 2019
"Everybody tried to put me in a box...", Puma x Cloud9 (Oct, 2019)
Kia Motors Goodbye Spring Split Apr 2019
Samsung #SamsungNote9 Oct 2018
Megafon Open a hero in yourself Dec 2018
MTS Stick with Hype tariff ft. Dosia May 2018
Samsung Galaxy Note9: Fortnite Supply Drop Oct 2018
Korean Air Starleague Season 2 Aug 2010
Riot Games Go Noobs Oct 2017
Xfinity Are You Ready? Aug 2019
SAP A New Perspective Aug 2019
DHL DHL Launches Inter-dimensional Dota2 Facility ft. SirActionSlacks Oct 2018
SAP One in a Million Aug 2019
Capgemini Capgemini x North Oct 2018
AXE What's Your Move? Oct 2019
Unibet I have an idea Feb 2019
Axe AXE REFRESHER Forze, Nov 2017
Bud Light All Stars Esports The Final Five Aug 2017
Bud Light All Stars Esports Vote Begins May 7th Aug 2017
Toyota Overwatch League Ad May 2018
Audi Audi Q2 x Astralis #untaggable Mar 2017
Betwat Betway and NiP - The Next Level Sep 2016
Strafe Follow your favourite teams Mar 2017
Mercedes-Benz Why We Play Aug 2019
Mastercard Mastercard Brings Priceless to League of Legends Esports Sep 2018
Mercedes-Benz Why We Play Aug 2019
Ingame case study Jun 2019
ALDI Teatime Takedown Mar 2019
McDonald's Deutschland Wähle dein Team! Jun 2019
BMW e paiN Gaming Oct 2019
Clear Men Fallen commercial Aug 2019
Mountain Dew Mountain's Dew Gamers Arena Oct 2018
Marvel Team Liquid x Marvel Jun 2019
Quicken Loans More Than A Game | Rocket Mortgage By Quicken Loans Aug 2019
Bud Light All Stars Esports Make Your Vote May 7th Aug 2017
Toyota Toyota commercial ft. MonteCristo and DoA Jun 2018
Doritos SKT Faker Doritos Commercial Aug 2017
K-Swiss Introducing the Immortals Icon Knit from K-Swiss Dec 2018
Ateyo Arteezy The Farmer Oct 2018
HTC Retirement Home Mar 2016
Vodafone Vodafone has joined the game... Jul 2019
HTC Bring Your Game Aug 2015
HTC A Worthy Opponent Aug 2015
Vodafone Play Faster Apr 2018
Mercedes-Benz Into the Spotlight Oct 2019
Vodafone Mousesports goes Vodafone 5G Mobile Open Jul 2019
Red Bull 100 THIEVES PARTNERS WITH RED BULL Nov 2018
Vodafone THE FUTURE OF GAMING IS OPEN TO EVERYONE Mar 2019
MeUndies Quest for Immortal Love Jul 2016
Vodafone Vodafone 5G ESL Mobile Open Jun 2019
Orange Oct 2019
Coca-Cola Coca-Cola esports center Sep 2019
Adidas ADIDAS X Vitality Team eSport #heretocreate Oct 2017
You can't connect the dots looking forward, you can only connect them looking backwards.
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MADE WITH LOVE TO ESPORTS
Nikolay Syusko, co-founder The Moon business consultancy nick@the-moon.tech