Non-endemic brands in esports
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Non-endemic brands
Brands that offer products and services not directly related to game production or esport.
EXAMPLES OF NON-ENDEMIC BRANDS
IN ESPORTS
Jack & Jones Astralis x Jack & Jones
Sep 2017
Head & Shoulders: #dandruffslasthit
ESforce Aug 2019
Mercedes-Benz Grow Up in eSports
Jan 2018
Lion No fan, no hype
Hurrah agency Sep 2019
Yota #momimagamer
Oct 2019
Yota Mom, I'm a Gamer case study
Jan 2019
Media Markt commercial ft. paszaBiceps
Jul 2017
Citilink Cybersport academy
Oct 2018
Gillette
Agencia Mondiale Sep 2018
Korean Air Starlegue Season 2
Aug 2010
Kia Motors Goodbye Spring Split
Apr 2019
Head & Shoulders: "#dandruffslasthit"
ESforce, Aug 2019
DHL ESL One delivered by DHL
ESL Aug 2018
Kia Motors The #LEC welcomes Kia Motors!
Jan 2019
DHL DHLDrop with pashaBiceps
ESL Jul 2019
"Everybody tried to put me in a box...", Puma x Cloud9 (Oct, 2019)
Kia Motors Goodbye Spring Split
Apr 2019
Samsung #SamsungNote9
Oct 2018
Megafon Open a hero in yourself
Dec 2018
MTS Stick with Hype tariff ft. Dosia
May 2018
Samsung Galaxy Note9: Fortnite Supply Drop
Oct 2018
Korean Air Starleague Season 2
Aug 2010
Riot Games Go Noobs
Oct 2017
Xfinity Are You Ready?
Aug 2019
SAP A New Perspective
Aug 2019
DHL DHL Launches Inter-dimensional Dota2 Facility ft. SirActionSlacks
Oct 2018
SAP One in a Million
Aug 2019
Capgemini Capgemini x North
Oct 2018
AXE What's Your Move?
Oct 2019
Unibet I have an idea
Feb 2019

Axe AXE REFRESHER
Forze, Nov 2017
Bud Light All Stars Esports The Final Five
Aug 2017
Bud Light All Stars Esports Vote Begins May 7th
Aug 2017
Toyota Overwatch League Ad
May 2018
Audi Audi Q2 x Astralis #untaggable
Mar 2017
Betwat Betway and NiP - The Next Level
Sep 2016
Strafe Follow your favourite teams
Mar 2017
Mercedes-Benz Why We Play
Aug 2019
Mastercard Mastercard Brings Priceless to League of Legends Esports
Sep 2018
Mercedes-Benz Why We Play
Aug 2019
Ingame case study
Jun 2019
ALDI Teatime Takedown
Mar 2019
McDonald's Deutschland Wähle dein Team!
Jun 2019
BMW e paiN Gaming
Oct 2019
Clear Men Fallen commercial
Aug 2019
Mountain Dew Mountain's Dew Gamers Arena
Oct 2018
Marvel Team Liquid x Marvel
Jun 2019
Quicken Loans More Than A Game | Rocket Mortgage By Quicken Loans
Aug 2019
Bud Light All Stars Esports Make Your Vote May 7th
Aug 2017
Toyota Toyota commercial ft. MonteCristo and DoA
Jun 2018
Doritos SKT Faker Doritos Commercial
Aug 2017
K-Swiss Introducing the Immortals Icon Knit from K-Swiss
Dec 2018
Ateyo Arteezy The Farmer
Oct 2018
HTC Retirement Home
Mar 2016
Vodafone Vodafone has joined the game...
Jul 2019
HTC Bring Your Game
Aug 2015
HTC A Worthy Opponent
Aug 2015
Vodafone Play Faster
Apr 2018
Mercedes-Benz Into the Spotlight
Oct 2019
Vodafone Mousesports goes Vodafone 5G Mobile Open
Jul 2019
Red Bull 100 THIEVES PARTNERS WITH RED BULL
Nov 2018
Vodafone THE FUTURE OF GAMING IS OPEN TO EVERYONE
Mar 2019
MeUndies Quest for Immortal Love
Jul 2016
Vodafone Vodafone 5G ESL Mobile Open
Jun 2019
Orange
Oct 2019
Coca-Cola Coca-Cola esports center
Sep 2019
Adidas ADIDAS X Vitality Team eSport #heretocreate
Oct 2017
Carabao commercial
Feb 2019

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MADE WITH LOVE TO ESPORTS
Nikolay Syusko, co-founder
The Moon business consultancy
nick@the-moon.tech